There is no doubt a significant portion of the coffee drinking population who prefer their African coffee beans flavored. Whether it’s some flavored cream bought from the local grocery store to one of our infamous flavored coffees, flavored coffee is simply a preference. But there is also a number of coffee drinkers who dare to be different and drink their coffee black. Here are the reasons behind their choice.

Pure, black coffee first thing in the morning helps wake you up and keep you energized throughout the morning. Those who drink black coffee feel a sense of happiness and well-being flush over them with every sip. There is just something special about pure coffee that is free from cream and sugar. Life is simply better when sipping pure, black coffee.

Studies have shown that people who drink black coffee, and other bitter foods like radishes, are more likely to be sadistic and narcissistic. Well, don’t believe everything you hear because black coffee drinkers are, like, the best people in the whole world. Let’s face some facts, not every raging, crazy lunatic you meet drinks black coffee, some prefer vodka.

Listen, coffee is packed with all sorts of cancer-fighting antioxidants, it gives you better cognitive function, improved memory and lightens up your mood. But when you add cream and sugar to it, it quickly becomes a cup of calories. Sugar rots your teeth and cream is bad for you in every aspect. So black coffee is the healthier choice.

But best of all, drinking black coffee is best because it’s low-maintenance, no need for other ingredients or a spoon, just a cup for your pure, black coffee.